NICHE? LOOK AGAIN. 30 million Americans. Veteran. Service Members. Military Families. The Military has gone Mainstream. Why marketers should stop treating the military and veteran community as a nich audience.
VA Community Care Is Being Rewired. Health Systems Need to Act Now.
In December 2025, the U.S. Department of Veterans Affairs announced the most consequential restructuring of Veteran health care delivery in decades. While headlines focused on internal reorganization, the signal to the private sector was unmistakable: VA Community Care is being streamlined, normalized, and expanded—and the transformation will occur over the next 18–24 months.
What Is VA Community Care, and why It Matters?
With the passing of the Elizabeth Dole Act, we are entering an unprecedented period of access of local healthcare options to veterans. Having worked within VA Community Care, I’ve seen firsthand how this program can bridge the gaps in veteran healthcare. Community Care isn’t just a term you’ve heard in passing—it’s a transformative approach to delivering care that meets veterans where they are. Let’s explore why this matters now more than ever.
Engage Veterans in Secure Firearm Practices without Judgment
Veterans don’t need a lecture on firearm safety—they’ve heard enough of those. Home Front Secured is here to change the conversation by respecting their experience and providing adaptable tools for organizations to have meaningful, judgment-free discussions about secure firearm storage. Learn how to engage veterans on their terms and make a real impact.
Navigating the Evolving Landscape of Veteran Marketing in 2024
Veteran marketing is a specialized field that demands researched insights, proven approaches, and pacing with trends that can make outreach more effective. Having designed and executed hundreds of military veteran marketing campaigns, MARCH Marketing recognizes the changing dynamics of veteran marketing and plays them forward into the year ahead. This article reviews the key aspects of this evolving field, elaborating on the essential strategies that can enable you and your company to connect with various military veteran audiences.
Where is Your Military and Veteran Sonic Brand?
A sonic brand is a must-have in this age of smart devices, smart speakers, and other audio-enabled items. Sonic brands – also called audio brands – are now a critical facet of marketing. Brands that are serious about military and veteran marketing are moving to claim their distinct sonic brand in 2021-2022 as a part of their marketing mix.